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Research assistance, subject guides, and useful MKT403 resources compiled by ADU librarians
Last Updated: Mar 27, 2012 URL: Print Guide RSS Updates

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Welcome to the MKT403-Marketing Research Course Guide

 The MKT403-Marketing Research Course Guide provides pointers for getting started with your research. It includes links to library subscription resources, including article databases, journals and books, as well as open authoritative web content. If you would like additional help with your Marketing Research research projects, or with learning how to use Library resources, don't hesitate to email the Library. 

 If you are interested in learning more about the Marketing program in ADU, please check the College of Business Administration (COBA) or Abu Dhabi University websites to learn more about degrees offered by the College and the University.



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Marketing Plans: How to Conduct Market Research


By Jeremy Gislason

Your Subject Librarian -AA

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Ahammed Munawar


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