Welcome to MKT511-Marketing Management Course Guide
The Course Guide MKT511-Marketing Management provides pointers for getting started with your research. It includes links to library subscription resources, including article databases, journals and books, as well as open authoritative web content. If you would like additional help with your Marketing Management projects, or with learning how to use Library resources, don't hesitate to email the Library.
If you are interested in learning more about the Marketing program in ADU, please check the College of Business Administration (COBA) or Abu Dhabi University websites to learn more about degrees offered by the College and the University.